Phase 01 of 07 · Focus: Self
Discover™
“Who am I becoming as a professional coach?”
The foundations of professional coaching, the ethics and standards behind it, and the coaching identity you are building.
Before coaching becomes something you do well, it has to become something you understand deeply. This phase is about you as the coach: what you bring in, and where your habits help or get in the way.
When it matters mostFrom your first weeks of training, and again whenever you want to revisit who you are as a coach.
8 milestones32 resources
Phase 02 of 07 · Focus: Relationship
Connect™
“How do I create the conditions for meaningful coaching?”
Presence, listening, and questioning: the conversation skills that make a coaching relationship work.
Clients do their best thinking when they feel heard and safe. This phase builds the quality of attention and conversation that creates those conditions, session after session.
When it matters mostDuring training and your first client engagements.
8 milestones32 resources
Phase 03 of 07 · Focus: Progress
Guide™
“How do I help clients turn awareness into meaningful progress?”
Goals, action, and accountability, so clients turn what they realize into real progress.
Awareness alone rarely changes anything. This phase helps you support clients as they decide what they want and follow through, while the ownership of the work stays with them.
When it matters mostDuring training, and as you begin working with paying clients.
8 milestones32 resources
Phase 04 of 07 · Focus: Transformation
Transform™
“How do I help clients see themselves and their possibilities differently?”
Beliefs, perspectives, and identity: helping clients see themselves and their options differently.
Some challenges can't be solved with a better action plan. This phase prepares you for conversations that go deeper, where the real shift is in how a client sees themselves.
When it matters mostAs your coaching experience grows.
8 milestones32 resources
Phase 05 of 07 · Focus: Experience
Elevate™
“How do I create a coaching experience clients value from beginning to end?”
The full client experience, from the first conversation to long-term relationships and referrals.
Clients experience much more than your sessions. This phase helps you shape everything around them, so the whole relationship feels intentional and keeps delivering value.
When it matters mostOnce you are coaching clients regularly.
8 milestones32 resources
Phase 06 of 07 · Focus: Enterprise
Lead™
“How do I turn my coaching practice into a professional, sustainable, well-led enterprise?”
Business models, strategy, and operations for a sustainable coaching enterprise, including smart use of AI.
At some point, coaching well is not enough to build a lasting practice. This phase helps you think like the leader of a business, not only a practitioner.
When it matters mostWhen you start building, growing, or scaling your practice.
8 milestones32 resources
Phase 07 of 07 · Focus: Legacy
Contribute™
“What do I want my coaching work to contribute, and what will endure because I built it?”
Thought leadership, developing other coaches, and the legacy your work leaves behind.
The final phase looks beyond your own success to what your work adds for clients, other coaches, and the profession, and what will remain because you built it.
When it matters mostAs an established coach, and whenever you think about long-term impact.
8 milestones32 resources