A research study presented by the International Coaching Federation (ICF) in 2020 showed that the number of life coaches both globally and in North America increased by 33% between the years 2015 and 2019. The ICF places their estimate at 71,000 life coaches worldwide, 23,000 of which are based in North America.
According to the ICF, the global coaching industry is currently worth $2.85 billion USD. Given these numbers, life coaching does seem to be a thriving industry. So, who hires life coaches, anyway? Today, let’s dive into which sort of people turn to life coaches for guidance and their possible reasons for doing so.
Why Do People Hire Life Coaches?
Life coaches, who often have a life coach certification, help their clients focus on the future. Through the guidance of a life coach, a person can get a clearer picture of their goals, identify opportunities and roadblocks along the way, and come up with a course of action to achieve their goals.
One of the main reasons why people turn to a life coach is because a life coach holds them accountable–life coaches see that their clients stay on track and do not lose sight of their overarching goals. Another valuable contribution of a life coach is their ability to provide a unique perspective for clients. More often than not, the solutions to life’s challenges are not as complex as they may seem, and the training life coaches undergo allows them to provide helpful and productive insights to help clients understand that.
Furthermore, life coaches can provide stress management methods that will allow their clients to develop a more positive, anxiety-free mindset, ultimately leading to improved wellbeing. Of course, it’s worth noting that life coaches aren’t there to fix whatever isn’t working in their clients’ lives–life coaches can provide some necessary perspective and tools, but most of the work will be done by the client. It’s also important to understand the difference between a transformational coach and a life coach.
Who Needs a Life Coach?
A life coach is most beneficial for:
- People who are looking to improve their lifestyles
- People who are looking to change their careers
- People who wish to launch their own businesses
- People who want to implement good habits, or break bad ones
- People who wish to improve their personal relationships
- People who want to find a clearer purpose in life
- People who are rebuilding their lives following a tough break-up or divorce
As you may have noticed, the target market of a life coach can be quite diverse, but their concerns are all centered around personal improvement and professional development. Any life coach should be able to help their clients maximize their potential in order for them to fully understand and realize their goals.
People from a wide variety of backgrounds and stages of life can significantly benefit from the help of a life coach to get things back on track, find ways to manage stress or move through heartbreak, and work toward identifying and reaching overarching goals and a sense of purpose.
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