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Who Hires Life Coaches?

A research study presented by the International Coaching Federation (ICF) in 2020 showed that the number of life coaches both globally and in North America increased by 33% between the years 2015 and 2019. The ICF places their estimate at 71,000 life coaches worldwide, 23,000 of which are based in North America.

According to the ICF, the global coaching industry is currently worth $2.85 billion USD. Given these numbers, life coaching does seem to be a thriving industry. So, who hires life coaches, anyway? Today, let’s dive into which sort of people turn to life coaches for guidance and their possible reasons for doing so.

Why Do People Hire Life Coaches?

Life coaches, who often have a life coach certification, help their clients focus on the future. Through the guidance of a life coach, a person can get a clearer picture of their goals, identify opportunities and roadblocks along the way, and come up with a course of action to achieve their goals.

One of the main reasons why people turn to a life coach is because a life coach holds them accountable–life coaches see that their clients stay on track and do not lose sight of their overarching goals. Another valuable contribution of a life coach is their ability to provide a unique perspective for clients. More often than not, the solutions to life’s challenges are not as complex as they may seem, and the training life coaches undergo allows them to provide helpful and productive insights to help clients understand that.

Furthermore, life coaches can provide stress management methods that will allow their clients to develop a more positive, anxiety-free mindset, ultimately leading to improved wellbeing. Of course, it’s worth noting that life coaches aren’t there to fix whatever isn’t working in their clients’ lives–life coaches can provide some necessary perspective and tools, but most of the work will be done by the client. It’s also important to understand the difference between a transformational coach and a life coach.

Who Needs a Life Coach?

A life coach is most beneficial for: 

  • People who are looking to improve their lifestyles
  • People who are looking to change their careers
  • People who wish to launch their own businesses
  • People who want to implement good habits, or break bad ones
  • People who wish to improve their personal relationships
  • People who want to find a clearer purpose in life
  • People who are rebuilding their lives following a tough break-up or divorce

As you may have noticed, the target market of a life coach can be quite diverse, but their concerns are all centered around personal improvement and professional development. Any life coach should be able to help their clients maximize their potential in order for them to fully understand and realize their goals.

In Conclusion

People from a wide variety of backgrounds and stages of life can significantly benefit from the help of a life coach to get things back on track, find ways to manage stress or move through heartbreak, and work toward identifying and reaching overarching goals and a sense of purpose.

Wondering if you can hire a life coach for losing weight? Take a look at our latest article.

Certified NLP Coach

Program Description: The Certified NLP Coach program allows you to incorporate very powerful NLP techniques you’re your day-to-day coaching practice.

ICF Training Hours: 65

Duration: 25-weeks

Schedule: One 2-hour class per week

Includes certificate: Yes

Certified Organizational Development Coach

Program Description:

The Certified Organizational Development Coach program is an exclusive and very unique program, designed for coaches who wish to coach entire organizations with their Organizational Development and Change Management goals. This program provides you with 65 ICF training hours - more than enough for the ACC credential. Over a series of 25 weekly lectures, it prepares you to deal with volatile group dynamics across entire organizations. Topics including OD interventions, Team Engagement, Buyer Behavior of internal customers, The Tripod of Success, Ensuring Sustainability, Performance-Retention correlation, Strategies to influence behavior - and many more - are covered in detail.

Coaches are introduced to the ARCS Model, as well as to the Organizational Culture Audit Toolkit. Employee motivation, satisfaction, and productivity are discussed, as well as their impact on the performance of the organization as a whole. Students are introduced to various Change Management models including Lewin's Planned Change model, the ADKAR Change Management model, and Kotter's 8 steps of Change Management. Resistance to change and its manifestation are discussed, as is Behavior Modification.

Upon completing this program, Certified Organizational Development Coaches will have all the tools they need to affect positive transformation within organizations, and will be able to coach teams and personnel at all levels - including initiators, decision makers, influencers, and intervention implementers.

In addition to coaches who are launching their own Corporate Coaching practices, this is an essential program for HR professionals, Training and Development Professionals, Managers, and Corporate Leaders who wish to implement internal policies and OD processes to guide their companies and people through ongoing change.

ICF Training Hours: 65

Duration: 25-weeks

Schedule: One 2-hour class per week

Includes certificate: Yes

Certified Executive Coach

Program Description

The Certified Executive Coach program has been designed for coaches who wish to coach managers, executives, and corporate leaders. The goal of this program is to cultivate a deep understanding of how the executive coaching process works as well as some of the challenges that come up in executive coaching conversations.

This program has been approved by the International Coaching Federation for 32 hours, and it comprises of 12 live, instructor-led, fully interactive virtual classes offered over zoom. These classes cover various aspects of executive coaching including, but not limited to Effective Collaboration, Performance Management, Upskilling, Conflict Management, Effective Collaboration, Developing Team Members, and many more.

This program has a very unique, hands-on, experiential structure. Classes are focused on active participation by students through real life Coaching Challenges and discussions of real life executive coaching situations.

ICF Training Hours: 32

Duration: 12-weeks

Schedule: One 2-hour class per week

Includes certificate: Yes

Certified Life Coach

Program Description:

The Certified life Coach program is an essential program for anyone considering coaching as a profession. The goal of this program is to create a deep understanding of the coaching process, along with how and why it is effective in catalyzing shifts in the mindset to create positive, sustainable transformation.

The training is based on the ICF’s core coaching competencies. It focuses on skills that lead to effective coaching conversations and that are required to build a successful coaching business. It evokes awareness about how identity, thoughts, and feelings determine mindset; and why a change in Think Feel Do impacts the achievement of goals though a change in this mindset.

This program is approved by the International Coaching Federation for 95 hours and comprises 24 live, instructor led, fully interactive virtual sessions offered over Zoom. These lectures cover all aspects of coaching – topics such as Human Emotions and the Brain, Coaching through Emotional Intelligence, The Belief System, Coaching Process and Structure, Deep Listening, Setting Worthy Goals, Asking Insightful Questions, Addressing Client Resistance, Coaching Groups, The Business of Coaching, and many more. These are complemented with a library of reading and reference material, coaching challenges based on various real-life coaching situations, extensive hands-on coaching practice, and assignments designed to trigger reflection on and mastery of coaching skills.

ICF Training Hours: 95

Duration: 24-weeks

Schedule: One 2-hour class per week

Includes certificate: Yes

Class Schedule
ProgramStart DateClass TimesClass Schedule
Certified Life CoachMonday, June 17th10:30am ET
3:00pm ET
8:00pm ET
Once a week, 2-hours, for 24-weeks
Certified Organizational Development CoachTueday, July 23rd10:30am ET
3:00pm ET
8:00pm ET
Once a week, 2-hours, for 25-weeks
Certified Executive CoachWednesday, July 24th10:30am ET
3:00pm ET
8:00pm ET
Once a week, 2-hours, for 12-weeks
Certified NLP CoachThursday, July 25th10:30am ET
3:00pm ET
8:00pm ET
Once a week, 2-hours, for 25-weeks
Level 1/2 - ACC/PCC
Mentoring
Friday, August 9th10:30am ET
3:00pm ET (Full)
8:00pm ET
Once a week, 1-hour
for 6-sessions PLUS 4 one-on-
one sessions with mentor